Sponsored Ads (Amazon PPC)
Scale revenue—profitably—with precision across Sponsored Products, Sponsored Brands (incl. Video), and Sponsored Display.
Why PPC with Upriver Global
Profit-first
Budgets flow to terms, ASINs, and placements that actually convert—TACoS and contribution margin guide decisions.
Full-funnel coverage
Rank and harvest new demand while defending brand terms and remarketing high-intent shoppers.
Creative that sells
SB/SBV assets and PDP upgrades work hand-in-hand to lift CTR and CVR.
Operational guardrails
Pricing/Buy Box health, inventory pacing, and seasonality woven into bid/budget calls.
Transparent control
Clean account architecture, clear naming, negative maps, and weekly pacing so you always see the “why.”
PPC campaigns managed by ad specialists
What We Run
(ad types & when to use them)
Supercharge your Amazon Sponsored Advertising
Sponsored Products (SP)
Use for: always-on demand capture, ranking, hero SKU push, product targeting (PAT).
Plays: exact/phrase isolation for rank terms, auto/broad harvest, PAT vs competitors & complements, category refinements.
Sponsored Brands (SB) + Sponsored Brands Video (SBV)
Use for: top-of-funnel discovery, brand storytelling, high-impact mid-funnel capture.
Plays: headline + brand store paths, collection ads for bundles/variations, SBV for high-intent keywords where video wins the SERP.
Sponsored Display (SD)
Use for: product/category targeting, cross-sell/upsell, and views remarketing on PDP visitors.
Plays: defend PDP, conquest competitor PDPs, re-engage recent viewers, protect during promos.
(We have our own DSP seat available; we start with SD for speed and efficiency.)
Our Method (end-to-end)
Discover & Plan (Days 0–7)
Audit retail readiness (PDP/Store), demand & SQRs, wasted spend pockets, ACOS/TACoS, and competitive SoV. Define goal-based portfolios: Rank, Harvest, Defend, Conquest, Profitability. Lock 90-day targets and measurement plan.
Architect & Launch (Weeks 1–2)
Rebuild campaign structure with match-type separation, search-term isolation, negative maps, and clean routing rules (auto/broad → exact promotion). Stand up SB/SBV/SD aligned to funnel stages. Ensure landing experiences (PDP/Store) are conversion-ready.
Optimize & Reallocate (Weeks 2–6)
Cut waste, cap experiments, and push budgets to green cohorts. Tune bids, placement multipliers (Top-of-Search/Product Pages), and dayparting (via tooling) where the data supports it. Iterate creative on SB/SBV and refine PAT/category targeting.
Scale & Compound (Weeks 6–12+)
Double-down on winners (exact clones, bid/budget ramps), expand adjacent terms, launch variations/bundles where demand justifies, and coordinate promos with inventory to avoid stockouts. Explore additional marketplaces once PDPs and ops are stable..
Uncover “hidden gem” keywords
Over the years, our veteran Amazon ad specialists have developed a knack for spotting the keywords missing from your campaigns and those that need to be eliminated. We combine exhaustive research and proprietary software tools to uncover the best-performing keywords for your products and match the ones draining your budget.
Precise bid optimization
Our proprietary systems of checks and balances continually improve bid optimization, decreasing wasted spend and increasing keyword targeting. This dynamic strategy ensures your budget is efficiently allocated, maximizing sales and driving higher returns on investment.
Analyze performance for key insights
Data visualization is a challenge in and of itself, let alone using that data to drive positive change in your campaigns. Our Amazon PPC management services help make data visualization easy by turning metrics like cart abandonment, conversion rate, and new-to-brand purchases into understandable, actionable performance insights.
Develop a winning ad strategy
Our Amazon seller experts bring their experience to the table to craft a winning ad strategy tailored to your brand, striking the ideal blend of Sponsored Ad types for optimal results. This bespoke approach ensures your ads capture your audience’s attention, leading to higher engagement, conversion rates, and ultimately, more sales.
Keep budget under control
Your campaign goals aren’t static – they constantly shift alongside your business and product life cycles. We take away the sting of unexpected ad costs through daily budget adjustments that account for your ever-evolving business goals.
Spot market opportunities
Harness Canopy’s Human Intelligence-based advertising to transform shifting marketplace trends into golden opportunities. Our experts monitor trends closely, adapting your strategy in real-time. This proactive approach ensures your products remain visible, maximizing sales potential and keeping you ahead of the competition.
Creative & Landing Experiences
SB/SBV
Specs aligned to keyword intent; first 2–3 seconds of SBV show the product, use-case, and benefit.
Brand Store
Paths mapped by use-case and variation (avoid dead ends).
PDP conversion kit
Main image CTR tests, A+ & Brand Story, reviews plan, price/promo alignment, and FAQ blocks to pre-empt objections.
Measurement & Reporting
Weekly
Spend, sales, ACOS/TACoS, ROAS, CTR/CVR, click share on rank terms, new-to-brand (where applicable), top search terms, SQR adds/negatives, creative test readouts.
Monthly/QBR
Category rank & SoV, blended margin, growth decomp (organic vs paid), roadmap updates, and next bets.
North-star signals
TACoS trend, contribution margin, rank movement on hero queries, and in-stock %.
What Our Clients Say?
What Our Clients Say?
Ready to Transition from 7 to 8 Figures on Amazon?
Case Snapshot (illustrative)
A home-improvement brand consolidated variations under one parent, rebuilt SP/SB/SD with rank/defend/harvest architecture, and refreshed SBV creatives.
Result:
+163% revenue, –25% CPA, stronger conversion, and steadier rank on hero keywords in 90 days.
We’ll start with SP/SD; SB/SBV launch once Registry is approved.
Varies by category CPCs and growth goals; many categories see momentum beginning around $3–10k/month per country, but we’ll model it with you.
Contribution margin and TACoS thresholds drive bids and budgets; rank pushes are time-boxed and inventory-aware.
No. Upriver Global remains a white-label operations partner—all deliverables and comms run through your agency.
You do. We build transparently in your accounts; all data, structures, and assets are yours.
We’re fluent in Amazon’s native console plus enterprise tooling (e.g., Pacvue/Perpetua) for alerts, dayparting, and rule logic—tooling choice depends on your stack.
Foundation fixes + budget reallocation typically show impact within 2–6 weeks; compounding effects accrue over 6–12+ weeks, depending on baselines.
Ready to turn PPC into a predictable growth engine?
Book a call → we’ll audit your current setup and send a 90-day plan with targets, creative needs, and budget ranges.